With Tiger, you get a seasoned creative with razor sharp business acumen.
Content Creator. Social Media Expert. Empathetic Marketer. Tactical Strategist
Lifting up the curtain behind my thinking.
One way to swiftly grow an audience: iterate on past successes.
Initially shared as an Instagram story, this coffee table garnered above average engagement rates, which is an excellent signal for iteration. Adapting and building upon previous content not only streamlines the process, but also minimizes the unpredictability surrounding content performance, ultimately saving valuable time and resources.
During a mission trip to Malawi, Africa, I was part of a resourceful team that sought to capture the essence of our journey. With limited resources, we documented pivotal moments across various platforms. What set our task apart was the mix of footage in different aspect ratios and frame rates, lacking standardization. Yet, with creative finesse, I seamlessly edited these elements to craft a poignant narrative.
By the
Numbers
Tiger approaches his work with resourcefulness and empathy to create work that deeply resonates with audiences
484M
Exceeded 484M online views over the production of 100+ videos at BuzzFeed
400M
Garnered over 400M minutes of watchtime at Buzzfeed
$1.3M
Top 10 ads at Who Gives A Crap generated over $1.3M in revenue with under $10K production budget
Family Portraits
Weddings
Product Photography
Headshots
Has experience creating work for top firms
“The work that made me feel the most alive was when I was featuring marginalized communities.”
Tiger Souvannakoumane is an award-winning creative professional currently completing an MBA at University of California, Berkeley. He has built his career by amplifying the stories that matter within the Asian-American community, social impact around the globe and products that make a difference.
He has spearheaded projects at BuzzFeed to garner 484M online views and 400M minutes of watchtime over the production of 100+ videos. He has also created 300+ video ads for Australia’s beloved toilet paper company, Who Gives A Crap. This social enterprise donates 50% of its profits to help build toilets around the world. His top 10 ads were produced for under $10,000 and bought in $1,379,885 in revenue, which contributed to an overall $5M donated in 2020. In his free time, he volunteers at church where he has traveled to Malawi, Africa documenting stories in rural communities. He has a natural tendency to dial in on wide-reaching marketable ideas.
Today, Tiger works as a content curator for Meta where he helps to shape machine learning within Facebook and Instagram to amplify diverse creators.
Tiger Souvannakoumane 